IRIS NORTH AMERICA

2024-2026
Social Media Content Director

I led social media strategy, creative development, and content production for national and global brands across restaurant, alcohol, finance, and consumer industries. Served as a social-first creative lead, developing campaigns from concept through execution while partnering with strategy, account, and production teams.

Produced 135+ pieces of social content for California Pizza Kitchen, including leading a full-cycle campaign from concept to launch for a new menu item. Created platform-native campaigns, short-form video, and branded storytelling designed to drive engagement and build community across social channels.

KEY PARTNERS

● California Pizza Kitchen
● RumHaven
● Barclays
● SilverOak Cellars

ORANGE SPARKLE BALL, INC

2014-2024
I began my journey at Orange Sparkle Ball as a Chick-fil-A Motion Graphics Intern in 2014, eventually advancing to Digital Media Strategist, where I spent most of my time leading content creation and social media campaigns for Chick-fil-A Corporate and their sub brand Little Blue Menu. My work at Chick-fil-A spanned internal communications to stakeholders and external brand consumer facing campaigns, both paid and organic. In my tenure I also developed and executed strategies for universities, nonprofits, tech startups, and more, leading communications strategy for the agency by example along the way, driving awareness and sales. My focus on data-driven insights allowed me to consistently analyze performance and provide clear, actionable reports to stakeholders, ensuring transparency and success in all campaigns.

KEY PARTNERS

● Chick-fil-A Corporate
● Little Blue Menu
● Centers for Disease Control (CDC)
● CAUSE VISION
● Emory University
● Kansas University
● US Census Bureau
● Boxlock
● Robotics Startups
Intermode, Refraction.AI, Ottonomy.io, Starship, Valqari, DroneUp, Richtech Robotics, Bear Robotics, Nuro, Zipline

DAGGER AGENCY / BUTTER

2018-2019
As the first hire from Dagger Agency to launch the media company Butter, I served as Video Content Lead for @Butter.ATL, Atlanta’s Culture Channel. I played a key role in shaping and building Butter into an award-winning media company, growing its audience to over 30k followers in the first year. By leveraging my content creation and ideation skills, I produced engaging daily content that helped establish Butter as a profitable and influential voice in the Atlanta media landscape. In my tenure Butter won two Telly Awards and an Addy award for our content creation and Instagram feed.