Real-Time Social

Situation

Social moves fast. While managing a full content calendar and multiple pieces of content in production, I also needed to recognize and capitalize on cultural moments as they happened.

Task

Create relevant, brand-right content quickly enough to join the conversation while it was still happening.

Action

I kept my workflow flexible enough to turn around reactive content alongside planned work, from major cultural moments to quick-turn memes.

Taylor Swift album drops
Identified opportunities and quickly developed CPK-native content around major Taylor Swift releases.

https://www.instagram.com/p/DNRClvKRbRb/
https://www.instagram.com/p/DPWKf0tjPKi/
https://www.instagram.com/p/DOcE1WujYv6/?img_index=1

Wicked
Jumped on the cultural conversation around the movie release with a fast-turn social concept.

https://www.instagram.com/p/DRPdAMLkYxF/

The Bear
Connected the show's cultural relevance to CPK's food-first social voice.

https://www.instagram.com/p/DNyLayd0J4H/

Quick-turn memes
Created low-lift reactive content when a meme or format was gaining traction.

https://www.instagram.com/p/DPSAeLaEj7S/

https://www.instagram.com/p/DNqqZ_Ztzqo/

https://www.instagram.com/p/DKh7JhERkM2/

https://www.instagram.com/p/DFYV4Tit1NC/

https://www.instagram.com/p/DE7sCuixOD-/

Result

CPK's social presence could stay consistent with the planned calendar while still feeling current, culturally aware, and responsive in real time.